Ithelia isolates the specific pricing and discount patterns that correlate with churn, identifies the characteristics of your most successful land deals, and quantifies the uplift of legacy plan migrations - turning raw transaction data into immediate EBITDA growth

Capture your unrealized revenue

Discount Leakage

$1.36M in annual revenue lost to discounts

29% of active customers carry discounts — averaging 10.3% off list price

Churn Correlation

Heavy discounts churn at 13.4× the rate

Customers with 21%+ discounts churn at 55.6% — vs 2.1% with no discount

Legacy Pricing

39 customers on deprecated per-seat pricing

Migration to flat tiers represents $186K in potential ARR uplift with minimal churn risk

Rep Patterns

Two reps account for all high-discount deals

Jordan Blake and Casey Mitchell average 8.6–10.6% discounts vs 1.1–2.8% for the rest of the team

Plan Distribution

Business tier: 27.5% of customers, 48.3% of MRR

Your most capital-efficient tier is also your most underpriced — $90K in annual leakage

Billing Interval

Annual contracts churn at 7.2% vs 5.0% for monthly

Annual subscribers represent 47% of MRR — shifting mix here is the lowest-risk revenue lever

Cohort Retention

2025 Q1 cohort: 92% retention, $149K MRR added

14% increase from the 2024 Q1 cohort — early signal that rightsized customers see value in flat pricing

Enterprise Pricing

Enterprise underpricing vs Business baseline

After discounts, several Enterprise accounts are paying below the Business tier average of $12,997/mo